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Unit Economics
Three layers: per sensor, per system, and per channel partner
Per Sensor
Per System
Per Partner
LTV & Stickiness
$122
Annual subscription / sensor
$489 ARPA / 4 avg sensors
$100–200
Hardware cost to meter.me
Mote $100 + sensor varies
$300
Hardware MSRP to customer
Sold via channel partner
Sensor-Level Revenue Streams

meter.me earns RECURRING

Subscription / sensor / year$122
Hardware marginNear passthrough
Marginal cost to serve$0
Software gross margin>95%

Channel partner earns SERVICE

Hardware markup$100
Installation labor$300–700
Warranty & maintenance / yr$100
Revenue typeLabor + service
$489
2025 ARPA / system
Growing → $525 ('26) → $563 ('27)
4 → 6+
Avg sensors / system
Customers expand over time
0%
Churn rate
Zero. Not one customer lost.
Typical System Economics (4 sensors)
ItemYear 1Year 2+
Subscription revenue$489$525+
Hardware revenue (passthrough)$800
Hardware COGS($600)
Hosting & connectivity($15)($15)
Gross profit to meter.me$674$510
Year 1 includes one-time hardware margin. Year 2+ is nearly pure subscription, >95% gross margin.
As sensors expand per system, ARPA grows with zero additional acquisition cost.
How Value Flows: meter.me vs. Channel Partner

meter.me SOFTWARE

Revenue per system / yr$489–563
Gross margin>95%
Marginal cost per customer$0
Revenue scales withCustomer count
Cost scales withNothing (software)

Channel Partner SERVICE

Revenue per system / yr$400–500
Gross margin~50–60%
IncludesMaintenance + warranty
Revenue scales withCustomer count
Cost scales withTruck rolls, labor
At Scale: 100 Systems Under One Partner
meter.me rev
$49K
meter.me cost
$2K
Partner rev
$40K
Partner cost
$20K
meter.me's cost stays flat as partners scale. The partner's economics are strong too: they keep their service revenue and customer relationship. Win-win channel alignment.

Generational Retention

$17,500
LTV per system
$0
meter.me CAC
LTV : CAC ratio
LTV = ARPA / (discount rate − growth rate) = $525 / (10% − 7%) = $17,500
CAC is borne by channel partners. meter.me's direct acquisition cost is near zero.
Embedded Infrastructure = Permanent Revenue

Why zero churn

System is tied to the property, not the sensor
Wells, tanks, and valves don't change
Historical data creates deep lock-in
Sensors upgrade; the platform stays

Revenue compounds because

Customers expand (more sensors)↑ ARPA
Zero churn↑ Retention
Partners bring new customers↑ Volume
Software margin stays >95%↑ Margin